Delaney Park – Two houses for the price of one – This traditional house on Delaney Park just underwent a transformation with professional staging. The house features 4 bedrooms and 3 bathrooms in the main house plus a fully separate apartment over the 3 car garage in the back of the house. Designer Helen Bonello-Strauss created an effortless looking ambiente that shows of the charm and detail of this great house. Comfortable lounging in the front living room as well as another adjacent family room with a sectional show off the potential for gatherings and family fun. The house is available for showings. If you have questions about the house contact Realtor (R) Don Harkins from Keller Williams at 321-377-0341.
When it comes to Central Florida waterfront locations Windermere is one of the prime luxury spots to be. This gorgeous waterfront estate is being sold completely furnished turn key with everything that one might desire. From the stunning vistas to 4 bedrooms, 4.5 baths, a heated pool and spa, boat dock, movie theater and beautiful but comfortable appointments. There are even two supercharged jetski in the garage that could convey with the property. Below is a video for a first look. For your private showing call your Realtor or contact the listing Broker Malte Strauss 407-416-9659.
Callaway Court re-deisign – This house in the beautiful golf course community Victoria Park in Deland Florida underwent a re-design with cosmetic changes. The main thing was a change in color and the addition of a lot of trim and finishes. The formal living area received a wall treatment with birch plywood panels and the addition of a built in fireplace.
We changed all the light fixtures and overhauled the kitchen with the existing cabinets and new leather finish granite counters and glass tile back splash. We also changed the bar top counter and lowered it to counter height. The center island was swapped to a larger one with contrasting cabinetry and the kitchen received all new black stainless steel appliances. The design scheme is a contemporary approach with updated traditional elements.
The master bedroom features a large grey winged headboard with nail-head trim and mirrored nightstands framed by a grey/silver wallpaper. On the opposite wall of the headboard we used the same wallpaper on a floating panel to house the TV and a fireplace. The nice tray ceiling was accented by a large medallion application. We chose a round crystal chandelier to repeat the concentric theme on the ceiling. The intention was to calm the room with a color palette of neutrals like grey, silver and white.
The property is available for sell with an asking price of $ 499,800 and held open for previews Sunday May 6th between 1 and 4 pm.
The power of pictures – how your photos can make or break a real estate sale.
The role your property photos play in the selling of a house are easily overlooked. It seems like the photos that represent your listing might play a minor cosmetic role in your overall sales efforts. It is rather a fallacy to assume that it is more important how the house looks in real life. The way houses are found by buyers have changed drastically from just a few years ago. The internet empowers buyers to scout the market, to compare properties based on the virtual representation they find online, and to educate themselves about property values and past sales. One of the main reasons why savvy real estate professionals hire professional designers to decorate their listing is that they understand the power of the first impression. And the first impression does not always happen when the potential buyer sets foot over the threshold, but when a prospective new homeowner takes a look at the pictures of the house online. That split second impression will influence the decision for the buyer to pick up the phone and call their agent about the house. So the house needs to show its best; and so the pictures. We all have seen the blurry picture of an empty room corner, taken with a 90’s flip phone. Or the narrow iphone pictures that only show half a fridge and part of a cabinet while claiming this is a representation of the kitchen. Unless you are trying to sell partial appliances, those tunnel vision photos don’t do your listing any justice. Buyers are quick to rule out your dungeon property, just because the pictures were taken after dark. Not putting any photos of the interior in the listing when it hits the market first is not the best move either. Buyers don’t fall in love with the description of a house. They want to see it. They respond to visual aids. That’s why we mostly watch TV instead of listening to radio at home. “You only can sell what you can see” is an old real estate truth. The most important task is to get buyers in the door. They have to see value in the house before they even see it in person. If you don’t grab their attention right away they are off to the next house, the next listing or the next agent. The next choice is only one click away. The buyers agent might not even put your house on the list because it misses one of the narrow criteria the buyers have set. It may not be in the right school district, the size might be just a bit too big or too small, the target price range was different, or it has one bedroom less than they preferred. Buyers frequently add homes to the showing list if they like what they see. And often they find the house online first. Online shoppers have the attention span of a fruit fly. If they don’t see what they are looking for within a few seconds they might be gone for good. And sellers and listing agents don’t even realize it.
If you want to learn more about how staging and professional quality photography impact the sale of your listing contact us at www.idesigntosell.com
Another home sold with the help of clever re-design. This beautiful Deltona home went under contract within a few days of coming on the market. with 1400 sq ft living space it did not carry a large footprint. But that did not limit the way the house stood out from the crowd. Designer Helen Bonello-Strauss took cedar siding and created a fireplace accent wall. The same treatment with stained cedar boards went on the back wall of the kitchen counters. A nice way of warming things up and protecting a surface that otherwise would receive a lot of wear and tear if it had been left as drywall. The tile in the kitchen floor takes the color cue from the nice laminate wood floors in the living area. This helps to provide an uninterrupted visual flow and to combine the spaces. The wall colors are a mix of 5 different shades of gray for a sexy fresh look. This comfortable house is proof that it does not necessarily takes a mansion for a fabulous lifestyle. Good things can come in small packages. It is just the important thing to develop a vision for it and carry it through.
How staging your house can make you loose money – For years almost any host on HGTV has been telling us that we need to stage homes to get a higher price. How can we loose money with staging? The answer is simple. The culprit is truly bad staging. If you have been house shopping on the internet, you probably have come across some of those derailed decoration jobs. Rooms that look like they are filled with leftovers from a failed garage sale. That banged up dining table with one lonely chair. The faded artificial tree that looks like a hurricane survivor. Mismatched items that are randomly placed in rooms, just to fill up space without consideration to flow and usability. The message a potential buyer will receive is not the ideal one. The house will look unwanted, impractical and dated. If the furniture does not fit the space it may look like too small or too large for its purpose. If the furniture looks old and worn, so will your house. Although the furnishings are rarely part of the real estate transaction they will play a key role how the room is perceived. The key is to underline the positive in a property and to create a vision of a stylish but comfortable lifestyle. What your staging should evoke is a positive feeling, and inspire buyers to ponder how they are going to use the house. They will envision entertaining friends and showing off their fabulous home. They will think about how they will spend time with their loved ones, how they will raise children there, or entertain the grandkids during their vacation. They will have a vision about the house, they will imagine how their life will look like in a designers dream house. Even if this might not reflect the way their lives will play out in reality, they might have a vision of things to come. The moment when buyers enter your house and are able to envision a better future for themselves and their family, is the moment you will pocket the most money. Buyer are not only buying brick and mortar, they are also looking for a better tomorrow and a place to make that happen. It is always an emotional purchase, despite the rationale and calculations behind a real estate transaction. Owning a home is the ultimate American dream. Your staging is the most powerful way to showcase this vision. Make sure you don’t squander the opportunity and end up loosing money.
There is an open house scheduled for Sunday November 19th, 2017 between the hours of 1 and 4pm. The address 1224 S Seagate Drive, Deltona FL 32725. The asking price of the fabulous pool home is $ 205 k.
This 3 bedroom 2 bath pool home located in Deltona was neither large, nor very special before Designer Helen Bonello-Strauss started the transformation. After a few weeks of cosmetic renovations its shows off its fabulous side. A new kitchen became the center point of the open concept living space. The wood accents in the living room give a newly built fireplace wall the right look. Here the designer used smooth sanded cedar board siding that was stained in a light grey wash to bring out the color of beachwood. The same wood was used to clad the cabinetry underneath the breakfast counter. A great way to pull those two spaces together in a coherent design. “Whenever you can pull elements from one room to another you create a great transition between connected spaces.” so the designer. She likes to use a color palette that is uniform throughout the whole house. Here the wall colors comprise of about 4 shades of warm grey tones. Even though there is a use of accent walls the colors flow nicely together. The laminate floor in the living space is accompanied by a similar toned rectangular tile for the kitchen area. Here we have the benefit of the hard wearing tile while we do have the uninterrupted visual flow due to the smart coordination. Helen felt that due to the small space she did not want too much of a transition in the floors. “It really helps to pull the visitors eye from one area to the next. It just let the house appear so much bigger.” While a 1500 sq ft living space is hardly a large house, it certainly is plenty of room to create a comfortable space for creature comfort and entertaining.
This beautiful home in Southwest Orlando (was) owner by a Realtor who wanted to lift the sales price over the hump. Real Estate Professional Ladd Tsukamoto with Real Living Real Estate Solutions noticed a house in the same subdivision which sold withing days for a price over the typical average in the neighborhood. He was determined to repeat the success by hiring the same stager who had been in charge for the transformation of this property. His house did not need any renovations since the condition was excellent. All it took was a fresh look and to showcase the different spaces and their potential. His property was on the market for a week with a number of showings but no offers. The staging brought the desired success. After just a few days the property went under contract with a few interested buyers in competition. The cost of staging were easily recouped with a swift closing and top selling price. Sometimes it takes a collaboration of a good agent and a designer with a vision to lift a sluggish sale quickly over the hump.
Not only big city dwellings can benefit from staging but quaint country homes will do much better when presented in an attractive way. In this example a single family home in Deleon Springs, FL just outside of the college town Deland received a staging before it went on the market. Agent Susan Rose Pynchon with Charles Rutenberg wanted buyers to feel welcome and highlight the space with some comfortable furnishings. Stager Helen Bonello-Strauss proposed a simple design with neutral colors to accommodated the fresh grey paint colors. Since the budget was small to do upgrades Helen suggested painting the tired kitchen cabinets in a fresh white and changing some of the dated light fixtures. The house looked nice after its overhaul and the response after the firts weekend on the market was great. The sellers received multiple offers and the house went under contract in days. No one can say that’s not fast for a location on a sleepy country road.
Chic without the shabby – How to include the rustic elements. This newly renovated home is an example how one can marry traditional elements with some rustic features and still arrive at a coherent design. This house in the gated lakefront community Lake Sheen Reserve has access to the Windermere Chain of Lakes and offers a boat ramp and a boat dock as well as a private beach. It just went on the market for $ 530k and is open for showings. The house just underwent a cosmetic renovation in which mostly the kitchen and bathrooms received a visual overhaul. It had nice crown molding and wainscoting, some windows features plantation shutters. These were nice features the designer Helen Bonello-Strauss wanted to preserve while infusing some rustic elements to add texture and interest to the place. The family room had an outdated entertainment center built in, which was perfect for one of those old boxy TVs. Unfortunately for the entertainment center, due to technological innovation it became obsolete and had to make room for a new feature wall made of grey stained ship lap pine boards. To blend the feature wall with the existing trim we wrapped the existing crown molding around it and trimmed the edges in white. The beautiful wood is a vibrant backdrop to a 65 inch TV and a recessed mounted electric fireplace. The existing kitchen was worn and tired. The kitchen contractor simply swapped out the cabinetry with white solid wood shaker style cabinets and a vibrant exotic granite. The bar top was eliminated to give a larger work and prep space in counter height. The odd island shape was changed to a larger and more functional rectangle and now offers more storage space. Instead of the regular drywall surface below the counter a stained ship lap had been installed. It corresponds with the TV wall on the opposite side of the family room and helps to pull the space together. The wall color in the Kitchen shows a dark accent color in the same family of grey as the wood siding used for accent. This house is an example how different elements like formal and traditional looking plantation shutters and rustic elements can form a symbiotic relationship and create a balanced and calm atmosphere. The contrasting colors help to give some visual interest and create impact in the space. Since all chosen colors are pulled from a neutral palette of taupe and grey the contrast does not feel busy or loud. This house is proof that you don’t always have to rip everything apart in order to refresh your surrounding. Some elements from its former life can find purpose is its newly designed appearance. Even when your entertainment center is obsolete, it does not mean you have to gut the rest. Find the classic elements that will yield to a new language and elevate your design.
After the Orlando area Stager Helen Bonello-Strauss redesigned another house with the same floorplan in the same street, the owner wanted to have their house transformed in a similar way. After all, the previously redesigned property on 119 Birchmont Drive in Deland sold in less than a week to a young family, that fell in love with the great location and the updated appointments in the house. See the final product after 141 Birchmont Drive got its decorative makeover. The 4 bedroom 2.5 bath house is now being offered for sale for $ 272,500 by Susan Rose Pynchone from Charles Rutenberg, 386-804-3131.
This stunning, luxurious and turnkey vacation home had just been fully re-designed and appointed to the highest standards. Sold fully furnished. The kitchen remodel includes granite counters, all stainless steel appliances, with convection oven, and french door refrigerator. The bathrooms feature granite counters and stylish under mount porcelain sinks, designer tile. All new wood laminate floors in living areas and bedrooms, fresh paint inside and out, fully furnished with flat screen TVs in all rooms. The double split floor plan has two luxurious master suites thats invite you to sleep just a little bit longer. The other two secondary rooms are modern but cozy and share a Jack and Jill bath with double sinks. This house allows up to 8 guests most comfortable accommodations or simply use it as your primary residence. The community permits and is geared towards short term rentals and due to its short 8 min ride to Disney and proximity to restaurants and shopping enjoys a large popularity among international and domestic travelers. The pool features a hot tub and paved deck, privacy curtains and a covered sitting area. Call your realtor now! It is available for showings anytime!
Ready to saddle the horses? Go mid-western – The Midwestern style was quite popular in the 90’s and produced a plethora of native Indian artwork, pueblo inspired architecture and the occasional imitation artifact to complete a Mid-Western themed design. If you have a space that lend itself to a more rustic look, you can revive the style and take liberty with your vision of the mid western style. Think ranch, horses, the big sky. In this example of a Midwestern inspired room the designer Helene Bonello Strauss combined a cowhide with another rug for more depth of a layered look and some feel of an urban and conventional styling. You don’t have to go too much overboard with your barn look. Just take a few elements and play around with it. Make sure that you keep it simple and light enough. You want the feel of it without a myriad of small items cluttering the space. Instead of the dated 90’s artwork use photographs of horses or western landscapes for a contemporary aspect of the style. Take items that speak to you and incorporate them in your space. Create a simple color palette composed of neutrals and earth tones, and you will like the outcome. Don’t be afraid to use contemporary items like the modern leather sofa in the picture. The antique barrel takes up enough of the theme without making it look forced. The skull is a replica from the Homegoods decoration store. A fresh twist on your grandpas trophy. This room is proof that you don’t have to own a farm in New Mexico to pull of a mid western theme. So saddle up and ride in the sunset. Even if the destination is no further than your own backyard.
Victoria Park Re-design – The beautiful Victoria Park neighborhood in Deland offers a golf course, club house, tennis courts and a whole array of activities for its diverse clientele of residents. This beautiful 4 bedroom 2.5 baths home just completed a full cosmetic remodel and now shows better than it ever did. There is a lot of detail that had been added, a larger kitchen with a huge Island that even houses a beverage cooler. Granite counters, stainless steel appliances and Designer Tile round up the centrally located kitchen. We also added custom built ins and trim work in various spots throughout. Last not least the house received a gorgeous staging job to finish it off. This beauty is going on the market with a very competitive asking price of $ 274,800. Call Agent Malte Strauss 407-416-9659 for a showing.
Sold in a weekend! This staged home received 4 showings during the first weekend on the market while generating 3 offers before going under contract. None of the buyers offers were below asking price. The house must have been cheap, one might argue. But that is far from the truth, so much as a record pricing for any recent sale for a house of that size in the neighborhood. The house sold just a few month ago for $ 192,000 and underwent a cosmetic renovation to now fetch a stunning $ 241,500 a mere 3 months later. Designer Helene Bonello-Strauss was responsible for the sensitive re-design of the property. The most drastic change was a new kitchen with white shaker style cabinetry, floors and a lot of paint and some tile work to update it and make it appear fresh and current. The professional staging just rounded it off. “You have to give the buyer a vision of what the house will look like.” So the design expert. “When I do design consultation for Flippers I develop a coherent vision for the whole house, while taking existing features into account.” The success proves her right. While updating a property there are sometimes existing design features that can be incorporated in the design, that will bring value to the finished product. In this case the somewhat dated floor to ceiling mirrors in the formal living room received a custom frame. Now the mirrors appear current and stylish and create depth to the space. A nice way to make use of a feature and a fantastic opportunity to reflect style. Design and staging by www.idesigntosell.com