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Selling through Interior design

Staging has become very popular among real estate practitioners and home sellers alike. The common notion is that a staged home will sell for more money in a shorter time. In fact, when correctly executed, a designed space will find more acceptance and with that more potential buyers than its empty counterpart.... (Read more) About Staging and the psychology of selling real estate

The lived-in feeling

Staging should be at best not detectable. We try to achieve the impression that the room is not decorated for a quick sale but a true representation of a luxurious lifestyle. Buyers should identify themselves with the space and be able to envision how they would fit in the house. When they point to the furniture and say "I like that" is a sale often immanent. Needless to say that the furnishings which influenced the buying decision are seldom part of the transaction. They are a mere catalyst to help buyers to envision their new lifestyle, regardless if this becomes a reality or if it remains an idealistic dream.