Real estate agents and Homeowners alike use staging as a very powerful marketing tool in the Orlando area real estate market. The so called “staging” is the process of taking a vacant home and furnishing it temporarily to entice the sale of the property. Setting the stage so to speak for a successful marketing campaign. It is a bit like the builders model home that is fully set up to show the prospective buyers how the house will look when it is fully set up and move in ready. Sometimes the stager will use the owners existing furniture as a basis for a fresh design. Here the designer will basically improve upon the traffic flow, the use of color, pattern, materials and a better layout of the furniture setting. In the central Florida real estate market, staging is not yet used in the majority of vacant properties but receives more and more interest from agents, sellers, and especially investors. This site is designed to give some inspiration about the topic and offer some design tips along the way. Check out our blog with updates on exciting properties as well as the latest design trends for the region. Designer Helene Bonello-Strauss is dedicated to create fresh interiors that evoke the purposeful design language of a lived in property. “It is not all about complete depersonalization of a place” according to Helene, “it is more about bringing the right personality to the space. Only if people identify with the room, if they are able to take mental ownership of the space will they be willing to pay the top a dollar price. My goal is to create an environment that becomes more than the sum of its components.” Who wants to argue with success. Professionally staged properties sell faster and higher prices. If you have a property for sale and want to put your real estate sale on overdrive contact us.