College park home sold in 3 days – This bungalow in College Park was somewhat typical for the neighborhood. So what did Realtor Joe Newstreet dod to sell it quickly? He had it professionally staged. Designer Helen Bonello-Strauss suggested a grey paint color and a few minor fixed and improvements to tidy up the appearance. Then she gave the house a mid century modern overhaul to showcase the heritage and possibilities the property offered. The new furniture plays homage to the Jetson age without the dated look. It presented itself in a rejuvenated version of the mid century bungalow, crisp and current, clean and comfortable. What else did it need? The answer was found quickly: A buyer who wanted to immerse in the history of this desirable neighborhood close to downtown Orlando. It took only a few showings and 3 days to sell. Taking the essence of a building and to translate the architecture into a coherent design concept always reap rewards. In this College park property we see how the embrace of the mid century tradition worked to underline a design language that is so en vogue. While we don’t live on far away planets or frequent space stations, this successful staging job is proof that we, as a culture, embrace the style of the modern world, even in an older house.
Previously unsalable – Sold after 4 days – Realtor Don Harkins with Keller Williams took on a listing that sat on the market with another Realtor and did not sell. The location on Hillcrest Avenue in Winter Park could not be the culprit.
His strategy to shake things up was to revamp the property with mostly minor renovations and a gorgeous staging by I design to Sell. As it played out this strategy worked great. The previously unsalable house sold within 4 days and received multiple offers in the process. Stager Helen Bonello-Strauss pointed to a few areas of improvement that made a big difference. One was that one of the rooms was used as an office. The stager recommended to remove the built in desk to make room for a bed. Since the house had already another office space plus a flex space behind the master suite, there was no need for a third office in the house. Marketing the house as a 4 bedroom gave the listing already quite a competitive edge. Also there were a few rooms with bold colors that needed a bit of neutralizing. The owner completed an overdue roof replacement, removed wallpaper in the powder room and did a few minor fixes to make the house market ready. The response was great. Real estate agents submitted multiple offers within a few days and the property closed quickly in less than a month. The team of I design to sell says THANKS to Don Harkins for the opportunity to be of service.
There is an open house scheduled for Sunday November 19th, 2017 between the hours of 1 and 4pm. The address 1224 S Seagate Drive, Deltona FL 32725. The asking price of the fabulous pool home is $ 205 k.
This 3 bedroom 2 bath pool home located in Deltona was neither large, nor very special before Designer Helen Bonello-Strauss started the transformation. After a few weeks of cosmetic renovations its shows off its fabulous side. A new kitchen became the center point of the open concept living space. The wood accents in the living room give a newly built fireplace wall the right look. Here the designer used smooth sanded cedar board siding that was stained in a light grey wash to bring out the color of beachwood. The same wood was used to clad the cabinetry underneath the breakfast counter. A great way to pull those two spaces together in a coherent design. “Whenever you can pull elements from one room to another you create a great transition between connected spaces.” so the designer. She likes to use a color palette that is uniform throughout the whole house. Here the wall colors comprise of about 4 shades of warm grey tones. Even though there is a use of accent walls the colors flow nicely together. The laminate floor in the living space is accompanied by a similar toned rectangular tile for the kitchen area. Here we have the benefit of the hard wearing tile while we do have the uninterrupted visual flow due to the smart coordination. Helen felt that due to the small space she did not want too much of a transition in the floors. “It really helps to pull the visitors eye from one area to the next. It just let the house appear so much bigger.” While a 1500 sq ft living space is hardly a large house, it certainly is plenty of room to create a comfortable space for creature comfort and entertaining.
Ready to saddle the horses? Go mid-western – The Midwestern style was quite popular in the 90’s and produced a plethora of native Indian artwork, pueblo inspired architecture and the occasional imitation artifact to complete a Mid-Western themed design. If you have a space that lend itself to a more rustic look, you can revive the style and take liberty with your vision of the mid western style. Think ranch, horses, the big sky. In this example of a Midwestern inspired room the designer Helene Bonello Strauss combined a cowhide with another rug for more depth of a layered look and some feel of an urban and conventional styling. You don’t have to go too much overboard with your barn look. Just take a few elements and play around with it. Make sure that you keep it simple and light enough. You want the feel of it without a myriad of small items cluttering the space. Instead of the dated 90’s artwork use photographs of horses or western landscapes for a contemporary aspect of the style. Take items that speak to you and incorporate them in your space. Create a simple color palette composed of neutrals and earth tones, and you will like the outcome. Don’t be afraid to use contemporary items like the modern leather sofa in the picture. The antique barrel takes up enough of the theme without making it look forced. The skull is a replica from the Homegoods decoration store. A fresh twist on your grandpas trophy. This room is proof that you don’t have to own a farm in New Mexico to pull of a mid western theme. So saddle up and ride in the sunset. Even if the destination is no further than your own backyard.
This freshly renovated little 3/2 home sits just a few blocks from all that Winter Park has to offer. Ravaudage, Winter Park Village, and Lakeside Crossing are only a few short blocks in one direction. Hannibal Square, Park Ave, The Sun Rail Station, and Rollins College sit in the opposite direction also a short walk away! This solid block bungalow boosts over 1050 sq/ft of living space 3 bedrooms and 2 bathrooms, an updated kitchen, 2 updated bathrooms, and a large privacy fenced backyard area.
Stager Helene Bonello-Strauss gave this cute Bungalow a new look with a modern staging job. It showcase the livability of the small home and gives inspiration to the new homeowner to be. Realtor Amy Perez is offering this property at a price of $ 274,900. Further information under 407-919-8248.
Victoria Park Re-design – The beautiful Victoria Park neighborhood in Deland offers a golf course, club house, tennis courts and a whole array of activities for its diverse clientele of residents. This beautiful 4 bedroom 2.5 baths home just completed a full cosmetic remodel and now shows better than it ever did. There is a lot of detail that had been added, a larger kitchen with a huge Island that even houses a beverage cooler. Granite counters, stainless steel appliances and Designer Tile round up the centrally located kitchen. We also added custom built ins and trim work in various spots throughout. Last not least the house received a gorgeous staging job to finish it off. This beauty is going on the market with a very competitive asking price of $ 274,800. Call Agent Malte Strauss 407-416-9659 for a showing.
Sold in a weekend! This staged home received 4 showings during the first weekend on the market while generating 3 offers before going under contract. None of the buyers offers were below asking price. The house must have been cheap, one might argue. But that is far from the truth, so much as a record pricing for any recent sale for a house of that size in the neighborhood. The house sold just a few month ago for $ 192,000 and underwent a cosmetic renovation to now fetch a stunning $ 241,500 a mere 3 months later. Designer Helene Bonello-Strauss was responsible for the sensitive re-design of the property. The most drastic change was a new kitchen with white shaker style cabinetry, floors and a lot of paint and some tile work to update it and make it appear fresh and current. The professional staging just rounded it off. “You have to give the buyer a vision of what the house will look like.” So the design expert. “When I do design consultation for Flippers I develop a coherent vision for the whole house, while taking existing features into account.” The success proves her right. While updating a property there are sometimes existing design features that can be incorporated in the design, that will bring value to the finished product. In this case the somewhat dated floor to ceiling mirrors in the formal living room received a custom frame. Now the mirrors appear current and stylish and create depth to the space. A nice way to make use of a feature and a fantastic opportunity to reflect style. Design and staging by www.idesigntosell.com
I have beautiful floors – why using a rug? Well you have spend a small fortune to put in those gorgeous wood floors and now your designer wants you to put down an area rug. That sounds like a waste of money you just spent on the wood floor. If you are fitting your own room, do what you like personally. Don’t listen to anyone, if you are sure of what you want.
If you are going for something other people like too, you may want to listen to the professional. The area rug has other functions too. If your space has different usages, the area rug can help to define the different sections of the room. It can anchor the dining area and separate it from the sofa and chairs that can be defined by a separate area rug. Think of different vignettes that the rugs create. They pull the sofa and chair together to a real living area. It creates some balance rather than having disconnected furniture pieces cluttering a room. The other quality rugs have, is to change the acoustics of a room. Have you ever been in a large empty room and hear that weird echoing sound the room has. Well your area rugs help to improve the acoustics and make the room more comfortable. It also warms up the space and gives a feeling of balance and simply completes the design a bit more. The area rug is an additional opportunity to introduce texture, pattern and color. The great things about rugs is also they can be fairly inexpensive. So if you grow tired of it you can very easy replace it without problems. Try that with your hardwood or tile floor. There are some home decoration stores who carry a great selection of area rugs at reasonable prices. Online store offer even greater bargains, if you are willing to take somewhat of a chance on the purchase. Colors sometimes come out a bit different than in the picture, and you can not touch the rug and feel its texture, but if you are looking for a bargain option the internet can offer great choices. Don’t think of covering the nice new floor. Think about protecting it from excessive wear and tear while softening your interior design with layered textures. It may lead you to take the shoes off and kick back. Not the worst of all side effects, don’t you think?
A staging transformation in Casselberry – Here is an example how staging can bring out the best in a property. This newly remodeled 4 bedroom home shows its fabulous side. The challenge was a smaller scaled family room that we visually enlarged with some apartment scale furnishings. This setup gives proof that the room is indeed a grown up version of a cozy family room and ready for entertainment and relaxation time. The black and white carpets were chosen to provide needed contrast and to give visual interest to the space. The overall theme is black and white with a lot of neutral tones in the mix to create a calming appearance of the interior. Agent Adrian Eslava with La Rosa Realty has this beautiful 4 bedroom 3 bath pool home listed for sale at $ 265.000 and currently is showing the property to qualified buyers. For quotes on Orlando staging and interior design consultation contact Helene Bonello-Strauss at http://www.idesigntosell.com/contact/
Why you should not buy a whole room at once – Furniture stores want to make shopping easy. They often advertise a whole room for sale. “8 Pieces for the price of 5”, says the ad. The designer sees this like the screeching sound of chalk on a blackboard. A bedroom set with its big four poster king bed, matching night stands, dresser, a highboy and all in the same shape, wood and color. Your room will look exactly like the furniture catalog and that is a look that can be very boring and predictable. Just because the furniture manufacturer offers any possible type of furniture piece with the same design, no one dictates you have to have them all. Designers almost never take a so called “bedroom suite” and stuff it in a room. They mostly take time and judgment and select single pieces that they combine for a visual interesting look. The reason those professionally designed rooms look so great is that the designer takes inspiration from a myriad of shapes, colors and textures and select the pieces that tell a story and set a mood. Consider a basic rule. The items you pair should unite in either of the following ways. Select them by color or material choice. You also can combine items by similar shape. If you go with something wooden, see if you can find another piece with a similar color and texture of the wood grain. If your elements have metal, seek similar metals. So if your bed has chrome feet you may want to find similar metals and perhaps don’t use nightstands with aged bronze hardware. Or you can group a number of vases that are made of different materials but show a similar shape. The elements in the space have to reference each other enough to form a somewhat coherent design without being matchy matchy. Even your nightstands can be of different shape if they are made of the same material or vice versa. It is a bit tricky and if you are not sure consult a designer to assist you with the choices. Last not least, keep in mind that if you think of buying all of the available matching options from the store, you have to have a bedroom the size of the furniture showroom. Chances are your space is not all that big. If the room is overstuffed with a huge bed, enormous nightstands and three large dressers and you live in a tiny apartment, your bedroom will be so full that there is hardly any space left to feel relaxed and welcome. Make sure you leave room to live your life. This is the space that you and your loved ones will occupy. Your house is not a museum, but a space that surrounds you and that should cater to your very own needs. One of the most important things to consider in your interior design is the room you leave open. It is essential and it is easily overlooked. No one likes a room that does not leave enough space for their own being.
Stunning design helped sell this Sanford home – What to do when your have a nice house that is as nice as two dozen others in the neighborhood, which are essentially identical copies of your house? How can you make it something that buyers crave to own? The answer to this question might be “design to sell” it. Take smart and current design principals and apply them to your cosmetic overhaul. If the house had undergone a remodel you are half way there. This beautiful two story house in a gated community in Sanford is a good example of such a design change. With the help of high end artwork and a professional staging job this house shows its full potential. This floor plan had sold a number of times in this tract build community. However, the design of this property makes it a very appealing and creates a dramatic impact to visitors. We congratulate the seller to a renovation job well done. It gave us the perfect backdrop to a strong visual transformation with modern and urban appeal. The only sad thing is that we have to undo the magic, due to its approaching closing date. Like in most staging situations, the house gets sold without the furnishings. Well it gives us opportunity to do it again. It will be another house, and the look will be new and different each time. However, we hope the feeling we create will be the same. A fresh and current design, seemingly pulled from the pages of the latest design magazine. An idea, a vision of a lifestyle to be aspired to. It should be the feeling to have arrived at a place that we looked for so long – a place we call home.
See how real estate is sold quick – during the slowest time of the year! After Thanksgiving the Orlando real estate market comes to a slowdown to be really quiet around Christmas. This property received plenty of showings and an accepted offer during the slowest time of the year. See what brought the buyers in and got the property pending in just a few weeks market time. Hint: It was not the price. It was listed at the very top end of all comparable sales in the neighborhood. The secret to the swift success is the way the house looked. The three bedroom 2 bath floor plan is one of the very common ones in the neighborhood but the house had undergone a cosmetic renovation and a full staging job. The house looked gorgeous with beautiful furniture. The offer came in at the sellers ambitious target price and the listing went in pending status after 28 days. When you ask the sellers about the affordability of the staging the answer is: “How can you afford not to stage it and leave money on the table.” Higher sales prices in combination with shorter market time make a compelling argument. Especially in this case where the property is an investment flip, and a quick turnaround is needed for the seller, to be able to get into the next project. If you are interested to learn more about maximizing renovation flip returns contact us or subscribe to our email notification of upcoming articles about interior design and staging. www.idesigntosell.com
This small Winter Park bungalow was rather in serious disrepair not very long ago. See What Realtor (R) Ardian Eslava with La Rosa Realty did to the house. Check out the adorable home on the video. This is proof that good things can indeed come in small boxes. The staging by www.idesigntosell.com highlight the assets of this classic Winter Park home and maximize the space for traffic flow and usability. To set up a viewing check with your local Realtor.
The top 5 reasons why you sell a house that is staged much quicker: It sounds like a crazy idea. To sell a house one takes the effort of completely furnishing it, just for the time until a buyer is found. Then all the furniture and decoration is removed and the house gets sold without it. This concept is not an invention by the three stooges but used in many real estate transactions nationwide. Why would you want to go through the trouble and cost doing this? The reason is simple. To enhance your bottom line with the sale. Professional staging will have a few effects on your sale.
1) The first and very important benefit is that your advertising will look better. Your pictures will become more attractive and your listing will stand out very much. Buyers start their search online and most likely will look at pictures of your property well before they step foot into your home. If your house looks anything but stunning it may not make it on the showing list. Buyers frequently rule out houses they deem less attractive from the virtual representation found on real estate websites. If you don’t get the potential buyers excited from the start, you may loose them before they even have seen your house.
2) Agents are more likely to put the property on the showing tour. Staging a house signals the real estate professional that you are serious about selling. You have gone through the trouble of making the house attractive and competitive. Staged houses are more likely to be chosen and real estate professionals prefer to have a sale rather on the first viewing tour than on the fifth. So they natural select the houses that will be most likely to create a sale. After all, most Realtors are paid commissions not an hourly wage.
3) Buyers can envision the use of space. Once they enter the home it will present them with an idea how they can use the space. It gives them a reference point to room sizes and how their furniture will fit the space. Last not least it will give them the vision how they could live in the house. It creates a mental picture how they will live after the move to your home. It showcases a lifestyle they could have. A vision of holiday dinners in the fabulous dining room, moments of solitude and peaceful relaxation in the master retreat, inspiring conversations with friend or a fun playoff party. When they enter an empty house it is difficult for most people to envision how they would furnish it and live in it. The staging paves the road for their imagination.
4) Empty spaces are very difficult to judge sizewise. What makes it easier are furniture pieces who give the visitor a scale to measure the room size. How often have agents heard the words “My King size bed wont fit in here”. One will be surprised how often that assumption is wrong. Once your master suite is decked out that questions is off the table. Buyers see how furniture can be set up. It gives them a better appreciation of the space and shows how they could make the best use of it.
5) Buyers start to form an emotional bond to the property. They often fall in love with the decoration although it will not be part of the transaction (at least that is the case in most typical real estate transactions). The furniture gives the home character and ambiance and it helps the buyer to remember it from all the properties they toured. Will they remember any of the empty spaces in any of the vacant houses? The one they remember at the end of the day is the one with the large dining table where they could have the Christmas dinner. The also remember sitting on the comfortable couch while they were discussing who they would invite to the housewarming party. They also remember how they felt in the room. There was something different about this home. The reasons to decide to purchase a home were most likely quite rational: Saving money and building equity; providing stability for the family; locate to the preferred school district to benefit the children’s education, and so on. The decision which house they will purchase is often a more emotional one. The buyers most likely will buy the house that feels right. How can one argue with that.
Older houses are dated and boring, right? This is not always true, and especially not in this house on Ivy Ct in Winter Park. This 4 bedroom 3 bath home in a great Seminole county school district is proof that existing homes can pack a punch. This house underwent a full renovation with new roof, windows, kitchen, bathrooms, floors, AC system and more. So essentially we are looking at a pretty much new home with an existing shell. The interior offers two master suites and a very open layout that gives this spacious 1866 sq ft a very livable floor plan. The different areas flow nicely together to create a fabulous entertainment area that will offer accommodations for large family gatherings, dinner parties or simply a relaxing afternoon at home. The staging by interior designer Helene Bonello-Strauss shows a comfortable but elegant side of this great home. Her vision of the house is a place where people congregate, in an welcoming and warm space wrapped around a fabulous kitchen. “It is not about the 4 walls but the way we interact in the space.” according to Helene. She views her work as a way to “anticipate the people who will occupy the house and create an environment that will make it the perfect home.” This one may come very close to that loft goal. It just came on the market at an affordable budget of $ 255k. All its missing is the new lucky owner to enjoy it and to make it home.